The Cultural Turn and the Civilizational Approach
Johann P. Arnason
LA TROBE UNIVERSITY, MELBOURNE/CHARLES UNIVERSITY, PRAGUE
outlined here can link up with Aleida and Jan Assmann’s analyses of cultural
memory. This concept, defined both in contrast to and as an extension of the
more familiar sociological notion of collective memory, refers to ways of bridging
the ‘floating gap’ between past and present, by condensing the past into symbolic
and foundational figures that possess normative as well as formative force (cf.
Assmann, 1997: 48–56). Cultural memory differs from the communicative
memory that links everyday life to the recent past and shifts its framework as
generations succeed each other; the transfiguration of the past across longer
temporal distances links history to myth and anchors collective identity in the
sacred. It remains a debatable point whether the concept of collective memory
is meant to be a more precise substitute for the idea of tradition (the latter has
proved vulnerable to levelling interpretations, not least those associated with
modernization theory), or as a step towards the construction of a more complex
model of tradition, which would also allow for other dimensions and corresponding
concepts. Some of Jan Assmann’s formulations suggest the former alternative,
but the second seems more promising. Here I cannot take this issue further,
but it may be noted in passing that the formation of traditions also involves
the appropriation of historical experience, in which memory obviously has an
important role to play, but not one that would entail the absorption of all other
factors. Phenomenological reflections on experience and memory – not least the
approaches developed in Paul Ricoeur’s more recent writings – may be the most
promising road to better understanding of these issues.
If cultural memory is a crucial yet never all-embracing component of tradition,
we can envisage a comparison of its particular roles and relative weight in
different civilizations; for example, it seems clear that the contrast between – on
the one hand – traditions dominated by exclusive and highly sacralized figures
of memory, and on the other hand, those that give greater scope to alternative
figures, will be reflected across a wide range of cultural orientations and practices.
But the present discussion is less concerned with cultural memory as such
than with its transformation through the invention, development and diffusion
of writing. A recapitulation of Jan Assmann’s analysis will help to identify some
key aspects of this problematic. The varying forms of writing invented by the
archaic civilizations represent a major landmark; they create the preconditions
for a text-based instead of a ritual-based continuity of cultural memory. It might
be objected that oral transmission of texts (e.g. the
Vedas in India) can sustain atradition, but such cases seem exceptional, and the analogy with writing is needed
to clarify the meaning of oral transmission. On the other hand, the first uses of
writing do not fully realize its potentialities. According to Assmann, another
turning-point is reached when texts become significant and central enough for
cultures of interpretation (
Auslegungskulturen) to crystallize around them. Decisivedevelopments of that kind occurred during and in the aftermath of the period
commonly known as the Axial Age, which thus returns to a prominent albeit not
exclusively dominant place in comparative cultural history. This thesis brings a
new perspective to bear on a much-debated theme; for our purposes, however,
some less explicit connotations seem more important. All accounts of writing as
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